Step 2 In Optimizing Your Site With Your Chosen Keywords

Continuing some basic SEO lessons from Cataweb Online S.L., once you’ve chosen the keywords that you want your site to rank high in, the next thing to do would be to check out the competition.  For our example we’ve taken “weight loss story”, among others, and when that term is entered in the search engines, the site that came out on top of the rankings at the time was: http://www.runwalkjog.com/weight_loss_success_story.htm, which is a subpage of http://www.runwalkjog.com, meaning it’s not a top level webpage.

When that happens, you could be in luck, because it’s that much easier to outrank a subpage IF you have your keyword in your domain name.  To further snoop around your competition’s page, you can check out their source code, which is done by simply going to the View tab on your browser and choosing the ‘Source’ or ‘Page Source’ option.  Once you’re there, you can check up on a few optimizations to see if your competition is doing them.  If they aren’t, you’re lucky again, because if you do those things, you’ll be on your way to beating them in the rankings.

Some basic site optimizations to consider are:

-Using <h1> header tags in your code and placing their keyword within those tags.
-Using your main keyword in the <title> tags of the website.
-Making sure you’ve bolded, underlined or italicized your keywords in the text of the body of your webpage.
-Using <alt> image tags and placing your keywords within that tag.
-Using your keyword once at the very beginning of the website’s copy, and once at the very end.

Those are some of the things you can check on when looking at your competition’s source code, to see how hard they could be to overtake in the rankings.  And of course now that you know these basic things to do using the keywords you’ve chosen for your site, it’s something you can start doing automatically everytime you make a site, like we do here at Cataweb Online S.L.